Privacy policy

Last updated: 24 August 2026

THE FASHION FLOOR ("THE FASHION FLOOR", "we", "us" or "our") respects your privacy. This Privacy Policy explains what personal data we collect when you visit https://thefashionfloor.com/, create an account, place a saree order, contact us, join a promotion or otherwise use our services. It also explains why we use that data, when we share it and the choices available to you.

This Policy applies to our website, customer-support channels and order-related communications. It does not govern a third-party website or service that has its own privacy policy.

1. Personal Data We Collect

The data we collect depends on how you interact with us and may include:

  • Identity and contact data: name, email address, mobile number, billing address and delivery address.

  • Account data: login information, saved addresses, wishlist, preferences and account activity, where those features are used.

  • Order data: sarees viewed or purchased, size or customisation choices where offered, discounts used, order value, delivery status, cancellations, returns, exchanges, store credits and refund history.

  • Payment and transaction data: payment method, payment status, transaction reference and limited billing information. Payments are handled by authorised payment providers. We do not normally store complete card numbers, CVV, UPI PINs or internet-banking passwords.

  • Communication data: emails, WhatsApp messages, calls, support requests, reviews, survey responses and photographs or videos supplied for an order issue or return.

  • Device and usage data: IP address, device type, browser, operating system, referral source, pages viewed, clicks, session activity and cookie identifiers.

  • Marketing data: subscription choices and your interaction with promotional emails, SMS, WhatsApp messages or advertisements.

Please provide accurate information. If required order information is not provided, we may be unable to accept, deliver or support the order.

2. How We Collect Personal Data

We collect personal data:

  • directly from you when you browse, register, order, review a product, contact us or request a return;

  • automatically through cookies and similar website technologies; and

  • from service providers involved in payments, fraud checks, analytics, advertising, order fulfilment and delivery.

If you provide another person's details, such as a gift recipient's delivery address, you confirm that you are authorised to provide those details for that purpose.

3. Why We Use Personal Data

We may use personal data to:

  • display and operate the website;

  • create and manage customer accounts;

  • confirm, process, pack, ship and deliver saree orders;

  • verify payments and help detect fraud or misuse;

  • send transactional messages about orders, delivery, returns and refunds;

  • provide customer support and resolve complaints;

  • administer offers, vouchers, store credits and loyalty benefits;

  • personalise website content and product recommendations;

  • understand website performance and improve our collections and services;

  • send marketing messages where you have consented or where permitted by law;

  • maintain tax, accounting, security and business records;

  • comply with legal duties or respond to lawful requests; and

  • establish, exercise or defend legal rights.

Where consent is the basis for a specific use, you may withdraw that consent. Withdrawal does not affect processing already lawfully completed, and we may continue to retain or use data where another lawful reason applies.

4. Cookies and Similar Technologies

We use cookies, pixels and related technologies to keep the website functional, remember preferences, retain cart items, measure performance, prevent fraud and understand the effectiveness of advertising.

You may control cookies using your browser settings or a cookie-preference tool made available on the website. Blocking essential cookies may prevent some website features from working correctly.

5. Marketing Choices

If you subscribe to promotional updates, we may contact you by email, SMS or WhatsApp about new sarees, offers and brand updates. You may unsubscribe through the link or instructions in the message or by contacting us.

Opting out of marketing does not stop necessary service communications such as order confirmations, delivery updates, security alerts and return or refund messages.

6. When We Share Personal Data

We do not sell or rent your personal data. We share only what is reasonably necessary with service providers such as:

  • website, cloud-hosting and e-commerce providers;

  • payment gateways, banks and fraud-prevention providers;

  • warehouse, packaging, logistics and courier partners;

  • email, SMS, WhatsApp and customer-support providers;

  • analytics, advertising and marketing providers;

  • accountants, auditors, lawyers and professional advisers; and

  • regulators, government bodies or law-enforcement authorities when required by law.

These parties may process data under their own legal responsibilities or on our instructions. Some providers may process data outside India. Where this occurs, we take reasonable steps to use providers and arrangements permitted under applicable law.

Personal data may also be transferred as part of a genuine merger, restructuring, investment, sale or transfer of all or part of our business, subject to appropriate confidentiality and legal requirements.

7. Data Accuracy and Retention

We take reasonable steps to keep personal data accurate where it is used to make a decision affecting you. You may ask us to correct inaccurate or incomplete data.

We keep personal data only for as long as reasonably required to fulfil the stated purpose, complete transactions, provide support, prevent fraud, resolve disputes and meet tax, accounting and other legal requirements. When data is no longer required, we will delete, anonymise or securely dispose of it, subject to applicable law and technical limitations.

8. Security

We use reasonable administrative, organisational and technical safeguards designed to protect personal data from unauthorised access, loss, misuse, alteration or disclosure. Access is limited to persons and providers who need the data for an authorised purpose.

No online system is completely secure. Accordingly, we cannot promise absolute security, but we will respond to a personal-data incident and provide notifications where required by applicable law.

9. Your Rights and Requests

Subject to applicable law, you may ask us to:

  • provide information about personal data processed about you;

  • correct, complete or update inaccurate data;

  • erase data that is no longer required or lawfully retained;

  • withdraw consent for consent-based processing;

  • stop promotional communications; or

  • address a grievance about our handling of personal data.

Send your request to care@thefashionfloor.com using the email address or mobile number connected with your account or order. We may request reasonable verification before acting on a request. We may decline or limit a request where retention or processing is required by law, necessary to complete an active order, or needed for fraud prevention, dispute resolution or legal claims.

10. Children's Privacy

Our online store and saree products are intended for adults. We do not knowingly seek personal data from anyone under 18 without the involvement or consent required from a parent or lawful guardian. If you believe a child has provided data without appropriate permission, contact us so we can review and take appropriate action.

11. Third-Party Links

The website may link to payment services, social networks or other third-party sites. Their collection and use of data are governed by their own policies. We are not responsible for the privacy practices or content of a third-party service.

12. Changes to This Policy

We may revise this Policy when our services, practices or legal obligations change. The latest version will be posted on this page with a revised "Last updated" date. We may provide additional notice if a change materially affects how personal data is handled.

13. Privacy and Grievance Contact

For privacy questions, rights requests or grievances, contact:

Brand: THE FASHION FLOOR
Website: https://thefashionfloor.com/
Email: care@thefashionfloor.com
Phone/WhatsApp: +91 85113 22606
Support hours: Monday to Saturday, 10:00 AM to 6:00 PM IST
Legal proprietor/entity: [Insert registered legal name]
Business address: [Insert complete postal address]
Grievance Officer: [Insert full name and designation]

We aim to acknowledge a consumer grievance within 48 hours and work toward resolving it within one month, depending on the nature and complexity of the matter.

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